Email service providers (ESPs) are companies that help businesses manage and send email campaigns. One of the key reasons to divide your email list by ESP is to ensure that you are sending the right message to the right people. This can help increase the effectiveness of your email campaigns and improve the overall experience for your subscribers.
For example, let’s say you have a list of 10,000 subscribers, but only 2,000 of them are currently active. Sending an email campaign to all 10,000 subscribers would likely result in a low open rate and poor engagement. However, by segmenting your list and only sending the campaign to the 2,000 active subscribers, you can expect to see much better results.
Another reason to divide your email list by ESP is to ensure that you are only sending email to people who have opted in to receive it. This is important for compliance with laws such as the CAN-SPAM Act and the General Data Protection Regulation (GDPR). By dividing your list by ESP, you can ensure that you are only sending email to people who have given you explicit permission to do so.
Additionally, by dividing your list by ESP, you can also take advantage of the different features and capabilities offered by different ESPs. For example, some ESPs may have better deliverability rates than others, while others may offer more advanced segmentation and targeting capabilities.
In summary, dividing your email list by ESP can help you increase the effectiveness of your email campaigns, comply with laws, and take advantage of the features and capabilities offered by different ESPs.
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