What’s Email Warmup?

Email warmup is the process of gradually increasing the sending volume of your email account to avoid being flagged as a spammer by email service providers (ESPs). This process helps to establish a good sending reputation, which is crucial for ensuring that your emails reach your recipients’ inboxes.

When you first create a new email account, it is considered to be a “cold” account. This is because it has no sending history and no reputation with ESPs. To establish a good reputation, you need to warm up your account by gradually increasing your sending volume over a period of time.

The process of email warmup typically involves the following steps:

1. Start with a low sending volume: When you first create a new email account, it is best to start with a low sending volume. This can be as little as a few emails per day. This will help to establish a good sending reputation without risking being flagged as a spammer.
2. Monitor your email deliverability: As you increase your sending volume, it is important to monitor your email deliverability. This will help you to identify any issues with your emails being marked as spam, or not reaching your recipients’ inboxes.
3. Gradually increase your sending volume: As your account’s reputation improves, you can gradually increase your sending volume. This can be done over a period of several weeks or months, depending on your sending volume goals.
4. Monitor your open and click-through rates: As you increase your sending volume, it is also important to monitor your open and click-through rates. These metrics will give you an idea of how well your emails are performing and whether your recipients are engaging with your content.
5. Maintain a good sending reputation: Once your account has a good sending reputation, it is important to maintain it. This can be done by continuing to send high-quality, relevant content, and by monitoring your email deliverability and engagement metrics.

By following these steps, you can effectively warm up your email account and establish a good sending reputation. This will help to ensure that your emails reach your recipients’ inboxes and that your recipients engage with your content.