Dividing an email list and warming up an email account are two separate processes, but they both play important roles in improving the deliverability of your email campaigns.
Dividing an email list refers to the practice of segmenting your email list into smaller groups based on specific criteria, such as demographics, purchase history, or interests. This allows you to send targeted and personalized messages to each group, which can improve engagement rates and conversion rates.
Warming up an email account, on the other hand, refers to the process of gradually increasing the number and frequency of emails sent from a new or recently inactive email account. This is done to establish a good sending reputation with email providers and to avoid being flagged as spam. The process of warming up an email account starts by sending a small number of emails to a select group of recipients, and gradually increasing the number and frequency of emails over time.
While these processes are separate, they can work together to improve the deliverability of your email campaigns. By dividing your email list, you can send targeted and personalized messages to the right audience, which can improve engagement rates and conversion rates. By warming up your email account, you can establish a good sending reputation and avoid being flagged as spam, which can improve deliverability. Together, these two strategies can help ensure that your email campaigns reach the inboxes of your target audience and achieve the desired results.
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