Email warmup is the process of gradually increasing the sending volume of an email account to improve its deliverability. This is done to avoid being flagged as a spammer by email providers, who may block or filter emails from accounts that start sending large volumes of emails all at once.
When you set up a new email account, it has no sending history, so email providers have no way of knowing whether the account is legitimate or not. To avoid this, email service providers (ESPs) recommend a process called “email warmup” to gradually increase your sending volume over a period of time. This process allows the ESPs to see that your emails are not spam, and that the account is being used in a legitimate way.
The process of email warmup can vary depending on the ESP, but typically it involves starting with a low sending volume (e.g. 50-100 emails per day) and gradually increasing it over a period of several weeks or months. The exact time frame will depend on your ESP, as well as the size of your email list and the number of emails you plan to send.
It’s also important to note that email warmup isn’t only about sending volume, but also about the quality of your emails. To have a successful email warmup, you should focus on sending high-quality, relevant content to your email list. This will help to ensure that your emails are not marked as spam, and that your recipients are engaged with your content.
In addition to email warmup, there are a few other things you can do to improve your email deliverability:
- Verify your email list: Make sure that your email list is made up of people who have opted in to receive your emails.
- Monitor your bounce rate: Keep an eye on your bounce rate (the percentage of emails that are returned as undeliverable) and try to keep it as low as possible.
- Track your open and click-through rates: Keep an eye on your open and click-through rates (the percentage of people who open and click on your emails) and try to improve them over time.
Overall, email warmup is an important process that can help to improve the deliverability of your emails. By gradually increasing your sending volume and focusing on high-quality, relevant content, you can help to ensure that your emails reach your recipients’ inboxes and that they are engaged with your content.
0 Comments