Email warmup is the process of gradually increasing the volume of emails sent from a new IP address or domain in order to establish a good sending reputation with email service providers (ESPs). It is an important step in ensuring that your emails are delivered to recipients’ inboxes rather than being blocked or sent to their spam folders.
When a new IP or domain is first used to send emails, ESPs have no information about its reputation. As a result, the ESPs will typically treat the emails sent from that IP or domain with a high level of suspicion. This can lead to emails being blocked or sent to recipients’ spam folders.
By gradually increasing the volume of emails sent from a new IP or domain, you can establish a good sending reputation with ESPs. This is because ESPs will be able to see that the emails being sent from the new IP or domain are legitimate and not spam or phishing attempts.
The process of email warmup typically starts with a small volume of emails sent to a small group of recipients. The volume of emails sent and the number of recipients should then be gradually increased over time. This can typically take anywhere from a few days to a few weeks, depending on the volume of emails that will be sent in the long term.
During the warmup process, it’s also important to monitor your bounce, complaint, and unsubscribe rates. ESPs track these rates to determine the reputation of an IP or domain. High rates of bounces, complaints, and unsubscribes can negatively impact your reputation.
It’s also important to ensure that the content of your emails is high-quality and relevant to your recipients. ESPs will also take into consideration the content of your emails in determining your reputation.
To sum it up, Email warmup is a crucial step in ensuring the deliverability of your emails. By gradually increasing the volume of emails sent from a new IP or domain, you can establish a good sending reputation with ESPs. This, in turn, will increase the chances of your emails being delivered to recipients’ inboxes rather than being blocked or sent to their spam folders. Also, make sure to monitor your bounce, complaint, and unsubscribe rates and ensure that the content of your emails is high-quality and relevant. By following these best practices, you can improve your email warmup process and increase the chances of your emails being delivered to your desired audience.
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